What kind of Gift you would like to buy this Diwali?

What kind of Gift you would like to buy this Diwali?

1. One that is very common & given to maid by the recipient?

2. Looks beautiful but of no use. Recipient junks it into the store room?

3. Uncommon, utilitarian and recipient remembers you every time he/she uses it?

We are sure you would like to select the option 3 from above (unless you have already purchased your Diwali Gifts) and we share here a product which, as mentioned in point 3. is not only unique and uncommon but sure to be liked by the recipients:

Uncommon Stuffs Gift Set of 5 Hair Combs Made of Neem Wood

Uncommon Stuffs Gift Set of 5 Hair Combs Made of Neem Wood is a perfect gift idea for anyone this Diwali! You will certainly also like to gift this to yourself or your family! Margosa (Neem) prevents hair loss, control dandruff and even promotes hair growth. Hence, this gift has a high utilitarian value which a very few Diwali gifts will offer! It is believed that wooden hair combs are symbolic of good fortune, health and love. So, when you gift wooden hair comb, you wish good health and fortune to the recipient. Also, hair comb in Chinese culture means 'see you everyday'. This means when you gift wooden hair comb you are wishing longevity and good health.

Uncommon Stuffs Gift Set of 5 Neem Hair Combs contains: 1 Regular Hair Comb, 1 Hair Comb with a handle, 1 Baby Hair Comb, 1 Detangling Hair Comb and 1 Tail Comb. You may order this unique Diwali Gift at Amazon and Flipkart too. Click on their logo below to buy now:

ATL: A powerful weapon in growing anti-virus for mobile devices

SyncnScan was set up by ex-Microsoft leaders and they were pioneers in introducing anti-virus for mobile devices. Anti-virus is gaining popularity in recent times because of mobile devices becoming a preferred mode of payments, bank related transactions and gaming. Most recently, government’s demonetization has given push to rapid adoption of digital payments where mobile phones/smartphones/feature phones are becoming easily accessible for digital transactions. The security aspect of digital payment are key to provide consumers a confidence and trust. Anti-virus for mobile devices is one such secure method to gaining popularity and vendors are growing in this business very rapidly. Other prime players in the mobile anti-virus market are Quick Heal, McAffee and Kaspersky.

Some companies are well funded to actively use the market channels viz print, videos, audios and some are leveraging low cost frugal marketing methods. It is a popular notion “Joh dikta hai woh bikta hai” ( What you see is what you buy ) Therefore, continuous marketing activities are becoming key success drivers for market leadership. For example: Syska has a higher brand re-call as they use celebrities like Irfan Khan to promote their products. Quick Heal has engaged the famous airtel 4g girl to promote their products  through TV commercials. Both these companies, have also taken sponsorship of prime programs of soap operas on Indian Television including reality shows. This has, further enhanced their brand visibility among various segments of consumer. ATL and BTL are proven marketing tools for consumer oriented products. Anti-virus for mobile is one such proven product where these tools have once again effectively delivered the business results to respective owners.

SyncNScan is well respected in its niche segment of corporate customers and their retail has not grown on desired pace due to low investment in ATL activities. The company believes in BTL promotion which has caused them to achieve less success in the market and have fluctuating growth. Using ATL promotion can be beneficial for a small start-up like SyncNScan so customers can gain knowledge that such a company exists in the market.

ATL promotional strategies will increase the customer base and make the company well known in the sector.  Quick Heal is the leading player in mobile anti-virus market segment. Other small emerging players include, McAffee, SyncNScan and Kaspersky. 

http://www.syncnscan.com