Why a Professional Photographer is Crucial to E-Commerce Product Images

"A picture is worth a thousand words". All of us are aware of this English idiom, yet again this makes sense even more today if you run an e-commerce store and/or sell through other marketplaces. Images are powerful and if correctly used they can convey a story or even persuade and inspire the visitor to buy products! Images are must when it comes to online selling for the basic reason that the visitor at a website will check out an image to get a visual sense of the product before he places the order and the image can make or break the sale. Adding good images can increase sales of an item by as much as 40%. Therefore, for any e-commerce store images are not optional and moreover professionally shot images will help in conveying right message to the shoppers.

People look at a product before buying, so the quality of the photo becomes a selling point. It is important, therefore, to hire services of professional e-commerce photographers who will help bringing the every detail of the product with the fineness that will guide visitors to your website to order. Detail is very important because visitors at any online store can’t touch or hold your product - they can only look at it and if your images. A professional e-commerce photographer understands this and will shoot the products so that the images make the visitor feel as if they know exactly what it is like to touch and hold the product.

Here are some tips on product images that e-Commerce photographers or for that matter even owners should consider before a product photography session.

1. Chose a simple white background

2. Bigger is better

3. Give your online catalogues some consistency

4. Add more product views 

If you e-commerce store has excellent product images, then you are actually helping visitor to make decision in your favour!

Pixpert is a professional company that offers e-commerce photography services through its team of photographers who have vast experience in product photography for e-commerce. A dedicated studio for e-commerce photography gives Pixpert an edge as we are able to capture the real essence of every product, enhancing each detail for maximum visibility and appeal.